Given by: Professor Dwayne D. Gremler
This seminar is designed to have all interested academics (particularly Ph.D. students and new assistant professors) consider issues relating to the publishing of relevant and rigorous scholarly research in business journals.
This seminar is appropriate not just for marketing scholars, but for any social science discipline.
Topics that are normally addressed in this seminar include: What makes for significant research? What is interesting research? Crafting a scholarly manuscript; reasons manuscripts are rejected; navigating the publication process; managing a research project from conceptualization through
publication.
Details of the seminar, as well as the schedule can be found here: